The ultimate Mobile App Development Checklist
Mobile apps are big business nowadays. Due to the rise in mobile popularity, the demand for high-quality mobile apps has also increased. So if you have a world-class app idea then it is a perfect time to have a look at a complete checklist for mobile app development. Follow this checklist and create a successful mobile app.
Smartphones have become an important part of our life. We can’t imagine smartphones without apps. For businesses, apps are becoming an important medium to survive in the competitive marketplace. But Mobile app development can become a lengthier process if you don’t have knowledge about the correct steps to follow for app development. Therefore, developing a successful mobile application becomes a challenge. But don’t worry. We have prepared a checklist for you to be considered for mobile application development. This checklist will help you in developing successful mobile app:
1 Discovery Phase
The most important phase in mobile app development project is a discovery phase. Behind every idea, there is one purpose defined. So, if you have mobile app idea then first check out the viability of the idea. Define whether your app idea will be successful in the market or not. If your app idea does not have a position in the marketplace then, your idea is useless. Your app idea should be providing a solution of the particular problem faced by people. App idea should be innovative and effective. At this phase, also check out if you already have competitors to deal with. If you have competitors in the market then go through their app’s review. You can also make a list of features they are offering to users.
2 Analyze your target audience
Who will use your mobile app? What are their needs? What kind of solutions will they be able to get from your app? Knowing your target audience is very important at the earlier stage. Research everything about your target audience. So that you can design your app accordingly.
3 Set goals and objectives
Define what will be the USP of your application. Be clear about why your app will get success in the marketplace. What is the purpose behind creating a particular mobile app? Make a list on paper about objectives you want to achieve through app creation. Which are the specific services will you be providing to users? Be concise about the objectives you want to achieve from a mobile app.
4 Decide on platform
The very important point you should be considering is choosing a right platform for your app. What’s your requirement? Whether you want to build an app for Android phone, iOS phone or for windows phone? What do you want to choose - a single platform or multiple platforms? Which platform is best suited for your target audience needs? You can take the right decision about a platform based on target users. Choosing the option of cross-platform will lead to increase in your app budget. Moreover, if you choose cross-platform then you will need to modify timeline of the project as a cross-platform app designing takes time.
5 Competitive research
Before you start developing a mobile app, doing research about your competitors should be a top priority. Sometimes you can learn more from your competitors too. You can even provide an improved version of an app by including features that your competitors missed. Let your designers and developers know the conclusion of competitive research so that they can consider UI & UX aspects of competitors’ app before they start developing a mobile app.
6 Select features
Why will users use your app? Which are the unique functions and features will be provided by you? You can consider many features such as payment gateways, integrating social media sharing & posting, supporting multiple languages feature etc. Decide if your app is going to support advanced features like GPS support, sensor or tracking components and accelerometer. Choose features wisely. Your app’s every single feature should be useful to users as well as unique than your customers. Majority of apps require an internet connection. You can do something new. While finalizing features you can also decide that which features of an app will be accessible offline.
7 Do you have branding?
Your app should be having effective branding before its get launched in the market. App branding is an essential part of mobile app development. Logo, color, designing, style - all these factors matter a lot while developing a branding plan for your app. App name should be unique. For designing, you can sketch the app or you can use prototyping tool. Once you have finalized designing and styling aspects, your developer will use this information and will design user interface accordingly. Social media campaigns and advertising strategies will help you to promote your app and you will be able to reach to users easily. Develop your branding plans at the earlier stage of the app development process.
8 What’s your budget?
Before you hire the app development company for mobile app project, it’s very essential to have a defined budget. Decide how much you want to invest in particular app development. If you have a clear discussion about the budget with the developer team then they can prioritize the most important features according to your budget and can give you the best possible result. Defining the budget for mobile app development is not enough. You also need to consider marketing budget, support & maintenance cost of an app. Moreover, it is very crucial that you decide a realistic budget for your app.
9 Monetization strategy
There is no point in developing an app if you can’t get monetary benefits from it. That is why developing a monetization strategy is a crucial part of the app development process. There are many ways to make money from an app such as paid app, in-app purchases, in-app advertising, freemium etc. At the initial level, providing free basic app will be a good idea. If users love app experience, content and features then you can offer premium features to users. You can also provide a facility such as users can purchase an ad-free version of a mobile app. In-app purchases have been a successful model in the app marketplace. Before implementing monetization strategy, you will need to set up payment gateway account. Setting up an account may take a week or more days so it’s better to start procedure at the earlier stage.
10 Development methodology
This is the phase where your app idea turns into reality. Whatever you have planned about your app idea, it will get executed at this stage. This is where coding starts. Before you start developing a mobile app, there are some key questions that you need to consider such as:
- Are you developing the app in-house or hiring an app development company?
- If you are developing the app in-house then, do you have required expert team?
- Have you defined any specific cost range for app development process?
- Have you decided a timeline to complete app development process?
- Have you considered the aspect of app’s back-end development?
11 Implement effective security
If user’s sensitive data is going to be collected by your app then security should be the main concern for you. Users should feel safe while using your app so make sure you utilize best practices to stop data breach and don’t use sloppy codes. Make sure that developers implement inclusive security protocols. Android and iOS platform also provide some in-built security features. Although having your own security features in the app will make users feel safer. From your side, focus on following safety questions:
- How will the sensitive data of users be managed?
- Is it possible that users’ data can be hacked by hackers?
- Is there defined number of login attempts before user’s account would be locked out?
- Does your app follow industry security standards?
- What practices your developers have used for data protection?
Before you launch an app where millions of user can access your app, it is very important that your app is bug-free and error-free for a smooth experience. Because in-depth performance audit is an important part. At this stage testing such as Unit testing, QC testing and User Acceptance Testing (UAT) are to be considered. With app testing, you can know whether your app is performing the way you have planned or not. Check out whether the app consists of bugs or errors. There are many online tools available for app testing such as Appium, AppDynamics, TestComplete Mobile, Perfecto Mobile and many more. Testing of an app ensures that app is working properly before the app gets launched in the market. You can also consider the following questions while testing an app:
- Is your app functioning properly on every device?
- Is your app supporting the platforms you have the designed the app for?
- Is your app tested by technical and non-technical team members?
While deciding the timeline of the app development process, consider deciding the release date of your app too. This phase is the end of your app development process. At this stage, the app is deployed and made live in respective app stores. According to your target customers, you can choose platforms to launch an app. You can choose from app stores such as Apple App Store, Google Play Store, Amazon App Store and Microsoft App Store. Different app stores take different time to approve the app. In case, you have designed the app for internal usage then the app can be distributed internally. At this stage, finally users will be able to access the app.
14 Support & Maintenance
Once the app gets launched in the market, regular maintenance of an app should be your priority. An application will also require regular updates of features and services. Get clarity on whether developer team will be able to provide the post-launch support required for an app or not. At this stage, you also need to identify whether the application will get automatically updated or users will need to reinstall the app in order to access new updates available. Keep tracking rating and reviews of your app so that you will be able to know what are the features and updates users are demanding. If you have hired the app development company then discuss with the developer team at the initial level that in future, the app will require updates, improvements, and bug-fixing too. Therefore, they can prepare schedule updates for the app.
15 Gain feedback
Developing an app and launching it in the market is not enough. Keep observing what users are saying about your app experience. What are their reviews and rating? Gaining users’ feedback will help you to get a better insight into their requirement. You can even take feedback from your development team and testing team. After having positive or negative feedback, you can improve the app if it’s needed. For example, users love fast performing app. In case, your app’s performance speed is slow then you can consider improving the speed of an app. In short, y our app should be fast, responsive and work flawlessly.
Mobile applications are changing the business scenario of the world. No business can deny the need and importance of mobile application in today’s marketplace. Because with mobile phones, all kind of businesses can stay connected with their customers all the time regardless of geographical differences. Customers can easily access information about any business from their mobile application. So before you create a mobile app development plan, go through this checklist and create a plan accordingly. If you have kept in mind all the above points while mobile app development planning then, you will be able to launch the successful mobile app. Following above checklist for app development will save your resources as well as the precious time of yours.
Are you thinking about developing a mobile app? If your answer is yes and you want any advice on mobile app development then contact us today. Our team members are expert in this field. We have extensive experience in helping companies design and develop amazing mobile apps. Feel free to drop your thoughts. We would love to help you.